Procedure / Responsibilities for Program Sponsorship
Your Sponsor or a station sponsor is NOT permitted to.
Participate in your program in any way, this includes via phone or as a guest.
* SWR broadcasters can use 2 minutes per hour of their airtime for sponsorship.
This is made up of to 4 x 30 second announcements.
Your 30 second announcement MUST BE RECORDED and be tagged (Sponsor SWR 99.9 FM or Station sponsor) within those 30 seconds.
Should you choose to put a music jingle (generic) in the recording, the 30 seconds will commence from the start of the music until the end.
Once these announcements are played there is to be no further mention of that sponsor: such as: (now a word from our sponsor or thank you to our sponsor etc.)
The sponsorship tag is to be recorded in the same language the sponsorship announcement is recorded in.
- When you apply for airtime, you may look for a sponsor, however they must not sign the agreement until you have been approved airtime.
- Obtain your sponsorship forms from the SWR office.
- Fill in all the blank fields on the form correctly with the required information including sponsorship amount and sponsors name and contact details. If you have a 2-hour show, sponsorship announcements are to be spread evenly over the 2 hours, not grouped into one hour and none in the other.
- You may have up to (4) sponsors for your show. All sponsorship will only be accepted (at once) prior to the commencement of your show in the given semester, not throughout the semester.
- Sponsorship must run for the entire semester.
- Submit completed forms to SWR office for approval/registering, (allow at least 4 office days for processing and an invoice to be sent to your sponsor for payment). You should take into consideration that payment from your sponsor will determine when you will be able to start the promised announcements being aired, any missed spots because payment was not received in time will not be refunded or able to be caught up.
- Once your application has been checked and paid you will then receive confirmation from the office that you may commence that sponsorship. SWR reserves the right to refuse any sponsorship. Please note that.
- Sponsorship involving any form of tobacco products is prohibited.
- Sponsorship involving alcohol may be refused depending on time-of-day announcement is to be aired.
- Sponsorship from political organizations or parties is prohibited.
- Upon receiving your sponsorship form an invoice will be sent to your sponsor for payment into the SWR bank account, it is preferred that your sponsor pay your airtime in full up front, however we will allow 30 Days for your sponsor to make full payment provided they have submitted at least 25% of the invoiced amount prior to your show starting at the beginning of the semester.
SWR WILL cancel any sponsorship if the remaining fees are not paid within the 30-day period. There will not be an opportunity to get another sponsor should this happen.
It will then be up to you (the broadcaster) to pay for the outstanding fees.
There will be no exceptions to this, so please ensure your sponsor is committed before submitting your sponsorship.
You (the broadcaster) will be required to make the $20 plus GST admin fee at the beginning of the semester also.
Dependent on how many sponsors you have, payment of airtime fees is generally divided between both sponsors, SWR must receive the exact value of your airtime fees.
Example
Assuming your airtime is $500, and you have 2 sponsors they would pay $250 each, if you have 1 sponsor, they will pay the full $500.
- There is no avenue for surplus funds to be collected from a sponsor.
- Sponsorship can only run within the confines of the semester you have been approved airtime for. Sponsorship cannot run over into another semester.
* It is the responsibility of the broadcaster to ensure that the sponsorship has stopped going to air by the date agreed to*
SWRFM reserve the right to contact your sponsors directly to validate any information on a sponsorship form which you have submitted.
NOTE: There are many responsibilities with having a sponsor. If you are unable to present your program due to illness or holidays, you must arrange a fill in or arrange scheduling of your sponsorship announcements to be aired during your show time.
Should your show be suspended or cancelled SWR will arrange to play your sponsorship announcements.
SWRFM will not be held financially liable for any sponsorship sold by you and is not aired.
Contact SWR Office to obtain your Sponsor form (SWR Form 3) and agreement information. This form is NOT to be saved, copied, or duplicated in any way. An original form will be issued upon request each semester by contacting the SWRFM office. Once submitted to the office for approval a copy will be made for you to keep.